Today, the Mercers’ Company has announced that the Milan inspired hair salon, Patrizia Manias, has opened its debut central London store in Covent Garden, following its current shop in Battersea.
Located at 20-22 Shelton Street in the heart of the West End, Patrizia Manias’ latest salon spans nearly 1,000 sq ft and pays homage to its bespoke Italian style; showcasing an elegant interior featuring highly polished floors, mirrored worktops and full grain orange leather massage chairs. Complete with a secret door leading to an inner beauty sanctum, the salon also offers exclusive T-Shape treatment for body remodelling and facial skin rejuvenation.
Continually recognised for dictating trends and cutting-edge hair treatments, Patrizia Manias originated from the heart of the fashion world, Milan, where it opened its first store back in 2002.
Stefano Gambatesa, Creative Director, Patrizia Manias, commented: “Covent Garden remains a key area for us to open our debut store in the capital. This a great opportunity for us to build our consumer following by offering Italian inspired services to dynamic Londoners looking for that extra level of luxury treatments. Opening a salon in the nation’s capital had always been a dream for us at Patrizia Manias, and we are excited to welcome visitors to experience our store; our ultimate goal is that we want all our guests to leave feeling good as well as looking good.”
Simon Taylor, Property Director at the Mercers’ Company, added: “We are always looking for brands that can bring something unique to our destination. As an established Italian brand, Patrizia Manias is a brilliant addition to Covent Garden and the array of international brands already on offer here. The salon will provide the ideal ‘retreat’ for those looking for that bit of luxury post-lockdown and we are confident the business will appeal to the capital’s Londoner base.”